Let’s cut the complexity. You’ve seen the hype, you know our high-protein frozen bars taste incredible, and now you’re wondering:

Do I need the 20g protein bar, or is the 15g protein bar enough for my macros?

The truth is, both options deliver the legendary taste and superior texture (5.00 g/fl oz density) that make our product the true healthy alternative to ice cream.

But they each have their moment. Choosing the right one is key to maximizing your recovery and minimizing your cravings.


4 oz (20g Protein) Bar: The Post-Workout Power Play

This is the bar that means business. Our 20g protein bar is formulated and distributed specifically for those high-demand moments when your muscles are screaming for quality fuel.

4 oz Ice Protein Bar

Why It Hits Different

Protein Count

20g of protein

Where to Find It

Individually wrapped.

Gyms, Supplement Shops, Dedicated Freezers

The Vibe

Maximum Fuel, Zero Compromise

The Mandate: You need the 20g protein bar when you’re finishing a session and need fast, complete recovery that satisfies your immediate craving.


3 oz (15g Protein) Bar: The At-Home Cravings Crusher

This is the versatile, strategic bar that guarantees you don't blow your day's efforts on a midnight dessert raid. The 15g protein bar is perfectly portioned for maintenance, snacking, and satisfying your family’s sweet tooth at home.

3 oz Ice Protein Bar

Why It Hits Different

Protein Count

15g of protein

Where to Find It

Online. Available in 4-Packs

The Vibe

Guilt-Free Indulgence

The Mandate: Choose the 15g protein bar when you need a controlled, satisfying treat at home to maintain your diet and elevate your vibe.


The Core Difference: You Choose The Moment

Whether you choose the 20g protein bar as a power up or the 15g protein bar as a snack, the protein density (5.00 g/fl oz) and flavor remain the same. It's the same formula, just a smaller presentation.

The choice isn't about which one is better, it's about what your body needs at that exact moment.

  • Need to max out recovery after a massive leg day? Grab the 20g protein bar at the gym.

  • Need a delicious, portion-controlled snack while watching a show? Stock up your freezer at home with the 15g protein bar 4-pack online.

Both are the same Ice Protein. Both are a game-changer. Both eliminate the compromise.

Ready for the ultimate upgrade? Find a store near you to purchase the 20g protein bars. Or order your 15g protein bars in a 4-pack online!

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FUN FLAVORS

FOR THE WHOLE FAMILY